The Dairy Council is responsible for the generic advertising and promotion of milk and dairy products in Northern Ireland. Its primary function is to communicate factual information to allow individuals to make informed choices about which dairy products they consume and to communicate the benefits of including dairy products in a balanced diet.

Kernel works with the Dairy Council across a wide range of media, including television, radio, press, posters and the internet. Advertising is complemented by public relations and promotional activities, designed to communicate with specific target groups.

From the farm to the fridge, Kernel is helping the Dairy Council to act on behalf of the entire dairy industry, advertising and promoting the natural goodness and quality of Northern Ireland milk and dairy products.