Djurs Sommerland is one of Denmark’s largest amusement parks with more than 60 different rides. Located in picturesque central Denmark, the park boasts the new Piraten rollercoaster, which burst in at fifth position in the 2008 World’s Best Rollercoaster rankings. It is currently the seventh most visited attraction in Denmark.

Having created a concise brand strategy, Kernel now helps Djurs Sommerland communicate its brand clearly and consistently across all relevant media – most recently, in TV ads that will help attract even more visitors to the park in 2009.