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World's largest pump manufacturer

Grundfos is the world's largest manufacturer of circulator pumps, with an annual production of more than 16 million units a year covering approximately 50 per cent of the world market. The Grundfos Group is represented by 73 companies in 42 countries with pumps manufactured in 14 countries for heating and air-conditioning, centrifugal pumps for industry, water supply, waste water and dosing.

Strategically branded

Kernel works comprehensively within the Grundfos Commercial Building Services division and internationally across different markets and territories in multiple languages. Our understanding of business to business marketing, the international landscape and the Grundfos market drivers allows Kernel to give Grundfos a position of relevance ahead of its competition.

Kernel supports Grundfos with strategic branding to all stakeholders as well as tactical, sales oriented direct marketing. A recent development is the addition of rapid E-Learning solutions allowing Grundfos to deploy up-to- date learning modules to consulting engineers and specifiers around the world, keeping them up to date with the latest applications and ensuring they can make the necessary Life Cycle Cost calculations.

Grundfos case studies

Grundfos Thinking Buildings

Grundfos Thinking Buildings

Grundfos Commercial Building Services needed a brand identity and positioning strategy that would successfully build a platform for its communication both internally and externally. Through extensive research with all stakeholders, Kernel came up with the platform 'Thinking Buildings'.

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