Our work

Grundfos Commercial Building Services needed a brand identity and positioning strategy that would successfully build a platform for its communication both internally and externally. Through extensive research with all stakeholders, Kernel came up with the platform 'Thinking Buildings'.

The Danish Dairy Board came to Kernel because it faced the task of promoting the intake of dairy products in the morning. The objective was to bring awareness to the versatility of dairy products and to their general nutritional and health benefits.

Arla Foods was looking for a partner that could help develop the strategic backbone of the corporation’s work with brands and help teach the relevant employees how to use the new brand strategy globally.

Symington's has rightly recognised that ambient food categories offer great value for money to the consumer. Together with the client team, Kernel has developed a comprehensive brand and sub-brand strategy for the launch and on-going development of Ainsley Harriott World Kitchen.

When you promise to be a knowledge partner for your clients, how do you make sure that you continuously live the promise while engaging and challenging your clients?

How can we turn our company values into everyday action and create a winning leadership culture? Facing this question Arla Foods asked Kernel to help develop, conceptualise and communicate an ambitious leadership programme for the top 1200 managers in Arla Foods worldwide.

In 2007, Djurs Sommerland invited five agencies to pitch on its future strategic position, visual identity and communication. Djurs Sommerland felt that its position in the market and its communication failed to reflect the true nature and quality of the park and, as such, did nothing to strengthen the Djurs Sommerland brand. Kernel won the pitch.

Arla’s Human Resource (HR) department contacted Kernel when they needed a coherent style in their communication material, consisting of brochures, pamphlets, questionnaires etc. The department was looking for a style that adequately expressed their role in the organization and renewed the visual and linguistic style and tone of the material.

The Danish Dairy Board runs a milk-to-kids programme in Danish schools. We were asked to establish a stronger relationship with parents of school children in order to create a platform for communicating the qualities of dairy, especially milk for children.

It's official - Scandinavians still eat breakfast.
A healthy start to the day, preferably eaten together is still a critically important part of family life; particularly in Sweden, Denmark and Norway.

Modernise and reinvent the classic cook-book series "Karolines Køkken" to reflect and inspire home cooking today.

The Danish Home Guard is a voluntary organisation, established in 1949 as a national defence unit. During the Cold War, when the fear of nuclear holocaust and World War III played on Europeans’ minds, recruitment was not a problem. But when the Iron Curtain came down, the flow of volunteers began to slow. When the Danish Home Guard contacted us in 2006, the flow had become a trickle. And a voluntary army without volunteers will not survive for long.

Gain insights into the public perception of milk among Danish consumers and create public awareness of the most interesting findings.