Quaker's heritage lies in oats. Its family of brands includes household names known the world over and include varieties of Quaker Oatmeals, snack bars, ready-to-eat cereals, grits and tortilla mixes. These consumer brands – which deliver great taste, nutrition, quality and variety – have been around for as long as 130 years.

Quaker focuses on creating new tastes, values and convenience. Kernel supports Quaker’s new product development (NPD) in Denmark based on market trends and opportunities as well as ongoing brand development. We recently developed the revised strategic positioning for Havre Fras in the Scandinavian market, including a design refresh of both the brand mark and the packaging with a clearly defined on-pack communication hierarchy.