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Symingtons logo

Symington’s has enjoyed a rich history over the last 180 years as a food manufacturer with success based on providing great tasting food to meet the needs of families everywhere.

That tradition continues in Symington’s today with the company evolving into a modern business with a passion for creating great tasting food that is quick and easy to prepare. This has been highlighted by the recent launch of a series of highly relevant and inexpensive branded ranges.

Strategic brand support

Kernel has been commissioned to bring energetic new ideas and approaches to Symington's and works across a number of their brands including Ainsley Harriott and Granose. Our work covers brand and sub-brand strategy including brand activation and touchpoints including all aspects associated with point of purchase and the frequently overlooked post-purchase experience.

Symington's Ltd case studies

Ainsley Harriott World Kitchen

Ainsley Harriott World Kitchen

Symington's has rightly recognised that ambient food categories offer great value for money to the consumer. Together with the client team, Kernel has developed a comprehensive brand and sub-brand strategy for the launch and on-going development of Ainsley Harriott World Kitchen.

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Other Symington's work

Granose packaging

New brand positioning and packaging gives Granose incredible shelf presence within Waitrose and Morrisons.